Top Five For Small Business: Top Five Ways to use word of mouth to grow business
Word-of-mouth marketing is powerful; we all trust recommendations from family and friends. Still, it takes effort to harness the power of these recommendations. This program describes practical steps that make word of mouth marketing accessible to small businesses, illuminating the behavioral science that drives marketplace conversation including:
Understanding attention, trust and influence
The anatomy of word-of-mouth
Top five ways to activate word of mouth marketing
Activation planning worksheet
Ryan Hanser, APR, President and principal, Hanser & Associates
Ryan Hanser is accredited by the Public Relations Society of America. In his 25-year career executing international, national and local work, he has earned two PRSA Bronze Anvil awards (the PR industry’s Oscar) and chaired the word of mouth practice group for Hanser & Associate’s global network of offices. Hanser & Associates more than 120 awards represent the quality of the work on behalf of clients in a broad range of industries, including agribusiness, education, finance, healthcare and transportation, among others. Hanser & Associates is an IPREX partner – a shareholder in a $420 million network of communication agencies with 1,800 staff and 110 offices worldwide.