Top Five For Small Business: Top Five Ways of Knowing Who Your Customers and Prospects Are With Big Data
Name:
Top Five For Small Business: Top Five Ways of Knowing Who Your Customers and Prospects Are With Big Data
Date:
March 24, 2021
Time:
9:00 AM - 10:00 AM CDT
Registration:
Register Now
Event Description:
This Top Five series will feature experts in human resources, marketing, accounting, IT and others. They will introduce five things on certain topic that will help you be successful in your small business.
Knowing your customers and prospects and creating just the right message is critical to real growth in today’s market. Consumers today are bombarded with ads and messages! So how do you get their attention? The best message is the one that addresses their interests and events in their life. In our program, we will go over two programs that will utilize Big Data and AI that will tell you about your customers. You will then be able to construct just the right offer to get new customers and retain you current customers. Portfolio Protection Program Your customer list is the vein of gold within your organization. With this program, we utilize a proprietary multi-source database of pre-move and other life event categories to project the likelihood that specific consumers will need your services. Below is a snapshot of what we can tell you about your customers and what is happening in their life.
Mike Larkin, American Solutions for Business, National Sales Representative
•Attended Iowa State University
•Referral and Retention Expert
•Dropped over 500 million pieces of direct mail
•31 Awards for sales excellence
•Over 40 years of experience
Ted Davies, American Solutions for Business, National Strategic Manager
•Graduate of University of Minnesota
•B2C and B2B Strategic Marketing Expert
•Created and executed over 1000 campaigns
•6 Direct Marketing Awards
•Over 40 years of Experience
Knowing your customers and prospects and creating just the right message is critical to real growth in today’s market. Consumers today are bombarded with ads and messages! So how do you get their attention? The best message is the one that addresses their interests and events in their life. In our program, we will go over two programs that will utilize Big Data and AI that will tell you about your customers. You will then be able to construct just the right offer to get new customers and retain you current customers. Portfolio Protection Program Your customer list is the vein of gold within your organization. With this program, we utilize a proprietary multi-source database of pre-move and other life event categories to project the likelihood that specific consumers will need your services. Below is a snapshot of what we can tell you about your customers and what is happening in their life.
Mike Larkin, American Solutions for Business, National Sales Representative•Attended Iowa State University
•Referral and Retention Expert
•Dropped over 500 million pieces of direct mail
•31 Awards for sales excellence
•Over 40 years of experience
Ted Davies, American Solutions for Business, National Strategic Manager•Graduate of University of Minnesota
•B2C and B2B Strategic Marketing Expert
•Created and executed over 1000 campaigns
•6 Direct Marketing Awards
•Over 40 years of Experience
