Top Five For Small Business -Things to Know About Finding Your Sweet Spot Customer
Your Sweet Spot is where your target customers' needs fit with what's special about your product or service. So many sales and marketing personnel go after opportunities in a haphazard way. Understanding your Sweet Spot will be more effective for all parties and will bring focus in your strategy efforts. You will waste time and valuable resources on the wrong customers if you don't pursue a target perfect customer, your sweet spot. Find an agreed process and discipline to identify which customer profiles meet that sweet spot and encourage growth, as well as those customers who are off strategy.
Connie Anderson specializes in marketing strategy, leadership and team development, and logistics consulting. With over three decades of business, Connie brings a unique perspective to the marketing and the customer experience. Her background includes both corporate and entrepreneurial experiences as CEO of Aspen Logistics, a third-party logistics company and other executive roles in Operations, Marketing and Sales with other 3PL organizations. As a business leader, she helps organizations gain clarity in their approach of gaining customers, retaining them and creating the customer experience. Connie has an uncanny capability to connect with all management and successfully shift perspective to bring potential ideas into focus and building success in their organizations from the inside out.
