Top Five For Small Business: Craft Your Elevator Pitch
Name: Top Five For Small Business: Craft Your Elevator Pitch
Date: October 28, 2020
Time: 9:00 AM - 10:00 AM CDT
Registration: Sorry, public registration for this event has been closed.
Many business owners struggle to articulate themselves confidently and concisely — leaving the listener unsure what exactly they do. This can cause them to miss out on sales. The truth is, up to 80 percent of sales is storytelling, and a well-crafted elevator pitch can open the door to a valuable connection, partnership or referral. Marketing agency owner Mackenzie Ryan Walters, a former national award-winning journalist, will guide you through 5 questions every elevator pitch must answer, how to use your pitch without memorizing it verbatim, and how to share it effectively in both in-person and digital networking environments. Participants will walk away feeling confident in how to answer the question, “So, what do you do?"
Mackenzie Ryan is a speaker, leader and chief storytelling officer at M Ryan Media, a marketing and public relations company dedicated to lifting up and sharing stories of businesses, nonprofits and personal brands to drive results. A former Des Moines Register journalist, Mackenzie has worked in five states, won a national journalism award, co-founded the Des Moines Storytellers Project and produced a TV documentary that went to 3 million households. Mackenzie lives in West Des Moines, enjoys hanging out with her fiance, Andy, her two future stepsons and their dogs, Maddie and Jax. She's an active member of Lutheran Church of Hope and is passionate about storytelling as a way to build connection and community, including running the e-magazine, Faith Stories Weekly, signup online at faithstorytellers.com.