Sales for Startups
This day-long revenue acceleration workshop will be divided into three parts: Build, Grow and Optimize. Whether you are just starting out, ready to scale a functioning process, or managing a team of sales reps - there is something in this workshop for you.
Part 1: Build
- Creating a Sales Funnel
- Top-of-Funnel (Lead Generation) Strategies
- Choosing a Tech Stack
- Training and Perfecting the SDR Workflow
- Getting to Closed (Solution Selling)
Part 2: Grow
- Building a Sales Team: Recruitment, Training and Retention
- How to Structure Compensation and KPIs for Sales Teams
- Sales Teams and Product Teams (Working in Harmony)
Part 3: Optimize
- Developing Standardized Reports and Dashboards
- Revenue Tracking, Lead Attribution and Channel Sales
- Account Expansion (Upselling Tactics)
- The Mental Health and Productivity Connection
We know that building a sales engine can feel a bit like reaching for the golden ring – only the lucky ones get it right. We’re here to pull back that curtain and demonstrate the building blocks necessary to create a sustainable and scalable flywheel of revenue.
Our customer-centric approach will take you through the motions of building an effective sales funnel and team, starting with an internal analysis of your current process (the “funnel audit”) and ending with creative strategies to keep your key players motivated and happy.
There are many ways to establish predictable growth in sales, so please come prepared to take notes, contribute your ideas and get into your customers’ heads.
Please note that this seminar is designed for B2B SaaS startups and doesn’t cover tactics that work specifically in a B2C setting. A light continental breakfast, lunch and light refreshments will be provided. Free parking vouchers will be available for the Partnership Building parking ramp. Capacity is limited to 40 people.
Meet Your Hosts
Kaylee Williams is an entrepreneur and business strategist for early-stage startup companies. She currently serves as the Investment Director for InnoVenture Iowa, a $30 million co-investment fund designed to support early-stage startup companies in biosciences, advanced manufacturing, and information technology. She is the former President of VolunteerLocal, a volunteer management software company, and the former Head of Customer Development at Roboflow, a Y-Combinator backed startup pioneering the adoption of computer vision across industries.
Clair Williams-Vara is an entrepreneur and consultant leading business initiatives related to improving sales, operations, and culture. She is the Founder and CEO of Green Mason, an online food service that provides healthy, on-demand lunch options for residents in Des Moines. She is the former Sales Engagement Manager at QuickHire, a venture-backed SaaS startup that automates worker recruitment for large retailers nationwide.
