SOLD OUT - Marketing Your Business Online Workshop

Online sales worldwide are forecast to nearly double between 2016 and 2020.  Is your business ready to capture this revenue? From small businesses to large eCommerce giant Amazon, many companies can benefit from selling online. As well as selling a physical product, online can be used to sell digital products, consultations or appointments, or intangibles, making it a flexible solution for all kinds of businesses.

Join us for this educational workshop as you will learn why it’s crucial for you to consider online as a source of revenue.  

Agenda

• 8-8:30 Registration
• 8:30-9:30 Using Data to Drive Growth
  • Dave Meyer, Google
    • Learn about tools to help you collect and interpret real-time information about how customers are interacting with you online, so, you can make smarter decisions about how to reach key audiences on your budget, timeline, and terms.
• 9:30-9:40 Break
• 9:40-10:30 Psychology of E-Commerce: 10 Ways to Turn Website Visitors into Customers
  • Brady Rebhuhn, Blue Compass
    • Today, most businesses have a website and maybe a marketing team in place whose sole responsibility is to increase traffic to the website. But what happens next? At the end of the day, no matter how many visitors you have, if your website isn’t increasing profits it’s not doing its job.  What drives people to make a decision online? What finally pushes them to become a customer? In this session, attendees will learn actionable psychological strategies to help a website visitor decide to make a purchase or complete a contact form on your site. We’ll discuss how to use these known user behaviors so that anyone can enhance their website, leading to more conversions and higher profits.
• 10:30-10:40 Break
• 10:40-11:30 Ok, Google, Can You Help Me With My Marketing?: How to Use Everything Google Has to Offer to Leverage Your Small Business
  • Lindsey LaMair, Webspec Design
    • You probably use Google every single day for business, personal searches, and everything in between—but do you really know everything that it can do? As small business leaders, there’s a lot of support and features within Google you may not even know about. With 600 search algorithm updates each year and over 1 billion annual users worldwide, it can be challenging to stay on top of what's new with Google let alone make it work for your organization. From voice search to Google My Business to Google Analytics to upcoming search trends, this presentation will focus on the latest updates and how you can take full advantage of everything Google has to offer. You’ll take away things you can work on today to help your organization be more visible—and, ultimately, more competitive—in your target markets.

• 11:30-11:45 Break / Grab Lunch
• 11:45-12:30 Intro to Google Ads
  • Jeff Carey, Blue Traffic
    • An introduction to Google Ads (formally Google Adwords) with a primary focus on search/text advertising.  This presentation will include information on why local businesses should consider a Google Ads campaign, what is required to create one, the different types of campaigns and when to use them, how to do keyword research and write ads that convert, setting bid and targeting options, conversion tracking, common pitfalls, and much more.
• 12:30-12:40 Break
• 12:40-1:30 Solving Business Problems with User Experience Methodology
  • Jamie Keomanivong, Happy Medium
    • User experience (UX) testing isn’t just for users! Performing UX testing and design for your internal team and processes can match or exceed ROI of improving UX for external audiences.
• 1:30 Closing Remarks