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Increase Your Sales: Top 5 Reasons to Develop Client Personas

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Name: Increase Your Sales: Top 5 Reasons to Develop Client Personas
Date: August 20, 2019
Time: 7:45 AM - 9:00 AM CDT
Event Description:
How well do you know your customers? Are your current clients the ones you actually want?
In this presentation, business owners will learn:
  1. The Case for Creating Buyer Personas (and a few examples of what can happen if you don’t)
  2. Examples of Buyer Personas Demographics & Psychographics
  3. Generational Marketing & Preferred Content
  4. Methodologies for Developing Your Own Client Personas
  5. Now What? How to Deploy Your Personas for Content and Budgeting
Business owners will gain a greater understanding of their existing and preferred customer profiles will take away ideas they can immediately implement to increase engagement with customers and ultimately increase sales.

More about Barb Osier Breeser
Barb Osier Breeser has over 25 years of experience in Advertising, Trade Shows, Social Media, Inbound Marketing, Content Strategy, Social Media Advertising and Mobile Marketing. Barb has helped create and manage campaigns for over 200 large and small local & regional businesses as well as national and international companies.

As Vice President of Sales & Marketing with Purplegator, Barb helps clients generate traffic, leads and sales online and on their mobile devices.
Location:
West Des Moines Chamber   
650 S. Prairie View Drive, Suite 110
West Des Moines, IA 50266
Contact Information:
Kara Matheson
Fees/Admission:
Members: $19
Non-Members: $29

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