Feed Your Mind Lunch & Learn Storytelling Your Business and Why it's Important

Speaker
 

Matthew Mciver, Founder, Mciver Communications
Director, Teacher, Community Builder, and Creator
Cloris Award Winner
MATTHEW McIVER is a communicator, teacher, writer, director, and community builder. After eleven years of training and acting in New York, Matthew came to Des Moines as the Founding Artistic Director of the Des Moines Social Club (DMSC), an innovative multidisciplinary arts venue in downtown Des Moines that garnered national attention. The DMSC spawned creative businesses and programs across central Iowa, and Matthew served as one of the key staff and public faces of the project. Most recently he served as artistic director and resource development director of the Iowa Stage Theatre Company, producing and directing award-winning classic and contemporary theater. Matthew is an active member in the community, having served on the boards of Bravo Greater Des Moines, the After School Arts Program, Pyramid Theatre Company, Girls Rock Des Moines, Hoyt Sherman Place, and the Iowa Cultural Coalition. 
 
Topic
Storytelling your business
Story is one of the most powerful tools for getting your message out. You have great statistics, and catchy slogans, and all of those can help. But if you want to create powerful alignment, you need to reach not just the head and the heart, but the gut. Learn the basic elements of a story and how to use them to share your message in a way that reaches the intellect, the emotions,
and the core identity of your audience. When you align the head, the heart, and the gut, powerful action follows.