Feed Your Mind - Little Known Secrets of Integrating Direct Mail with Digital Marketing
Name:
Feed Your Mind - Little Known Secrets of Integrating Direct Mail with Digital Marketing
Date:
July 27, 2021
Time:
11:30 AM - 1:00 PM CDT
Event Description:
Direct Mail Marketing - Little Known Secrets of Integrating Direct Mail with Digital Marketing
The average person receives more than 2900 marketing messages a day. How do you cut through all the clutter and get your message to that in-market prospect? How effective is your marketing? What is it going to take to grow my business in the future?
What you will learn in this presentation: -The foundation is Data. Finding the in-market prospects is 40% of any successful campaign -How you will determine the right blend of Direct Mail and Omni-channel Marketing -How to use direct mail to reduce customer defection and get more referrals. -The ultimate retargeting channel, direct mail -Formula on how much you should budget for marketing.
Mike Larkin, American Solutions for Business, Sales Strategist
Mike Larkin has over 40 years experience as a sales strategist and is a referral and retention expert. In his career he has dropped over 500 million pieces of direct mail and given 31 awards for sales excellence.
The average person receives more than 2900 marketing messages a day. How do you cut through all the clutter and get your message to that in-market prospect? How effective is your marketing? What is it going to take to grow my business in the future?
What you will learn in this presentation: -The foundation is Data. Finding the in-market prospects is 40% of any successful campaign -How you will determine the right blend of Direct Mail and Omni-channel Marketing -How to use direct mail to reduce customer defection and get more referrals. -The ultimate retargeting channel, direct mail -Formula on how much you should budget for marketing.
Mike Larkin has over 40 years experience as a sales strategist and is a referral and retention expert. In his career he has dropped over 500 million pieces of direct mail and given 31 awards for sales excellence.
