Discover Your Story to Market Well | Marketing & Branding in the New Market Webinar Series
How do you stand out from the competition? By telling a story. In fact, more than 80 percent of customers say they want a story - not an ad. Research shows individuals are 22 times more likely to remember a story than facts or figures about your product or service. In this presentation, former national award-winning journalist Mackenzie Ryan Walters will share inspiring examples of ways businesses have cut through the noise with an authentic story – and why your marketing message matters.
Key learning objectives include:
- Marketing is shifting; customers want an authentic message
- Why your story is based on your customer's perspective, pain points and aspirations
- Examples of authentic storytelling
- Questions to discover your company's story
As is Mackenzie's, unique style, she will share questions useful in discovering your company’s story and workshop stories shared by participants during the presentation.
This webinar is part of the speaker series on Marketing and Branding in the New Market, Presented by Nexus 6.
Thank you to our Quarterly Theme Sponsor!
an agency based in West Des Moines that serves clients in Iowa and Minnesota. A former national award-winning journalist, Walters founded the agency after conducting countless media interviews where leaders struggled to clearly articulate what their organization does – and why it matters. That’s why StoryStruck Marketing walks clients through a strategic Storytelling Framework to discover their story, in addition to offering marketing strategy and services such as website design, sell sheet creation, social media management, email marketing and more.