Top Five For Small Business — Things for Your Website and Changes to Consider on a Yearly Basis

The Partnership is proud to present a new series focused on issues small businesses face daily. This Top Five series will feature experts in human resources, marketing, accounting, IT and others. They will introduce five things on certain topic that will help you be successful in your small business.

Your website is your digital storefront, it’s your client or customer’s first impression of you, it’s a member of your sales team, it’s one of your most valuable marketing tools. It’s not meant to just sit there on the internet collecting dust. The internet changes regularly, as does your target audience and how they interact with websites. It’s important to keep your website up-to-date with relevant information and current technology to continue to support your business goals. Learn some of the most important things to focus on to keep your website looking sharp and working hard.

Katie Patterson founded Happy Medium with two guiding principles: honesty and transparency. With a strong background in media buying and account management, Katie launched and bootstrapped Happy Medium after seeing a need for an authentic approach in the market. Since its inception in 2011, the company has expanded to accommodate its ever-growing list of clients, services and employees, but its guiding principles have stayed at the center of all that Katie and Happy Medium do, while simultaneously achieving more than 1,000 percent revenue growth in just four years. Katie has been awarded the Iowa Women of Innovation’s Rising Star, Business Record’s Best Up and Coming Business Leader, and included in the annual Forty Under 40 class. Under her leadership, Happy Medium was named to the Inc. 5000 list three years in a row. Katie has also been featured in Adweek, Inc., American Express Open Forum, The Des Moines Register, Business Record and more.